Tag Archives: yp expo

How often are you heard, I mean really heard?

I was driving along 20^th Street North last night after attending the third ever YP Expo and I noticed the hanging plants at the intersections. They’ve been hung every spring for at least the past four years, adding a bit of color to the hustle and bustle of the city’s central business district. It took getting a chance to stop at the light and be confronted by them to realize they were back and appreciate them.

The Expo holds a special place in my heart and I’ve long hoped for it to serve as a way to bring the city’s young professional community together under one roof to make it easier for individuals to learn about what’s available to them and about all of the good things going on in the city (I guess anticipating my hopes for accentuated positivity).

Despite arriving after comments had been made, there were several discussions taking place at tables throughout Rosewood Hall in downtown Homewood. Courtney Bascom Truss of the Birmingham Business Alliance and the organizations that took part in this year’s event should be commended. The conversations with people interested in getting involved were taking place.

So what’s next?

There have recently been some folks wondering aloud about the perpetual promise of our young professional class here in Alabama’s largest city (check out the comments to get a feel of how the conversation’s developing).

I actually spoke with two young ladies yesterday morning at one of the coffee shops I currently frequent after hearing them say that they felt limited in what they could do here in Birmingham. They did not know about the Expo. Once I told them about it they agreed that while it would be interesting to attend they weren’t really sure it was for them.

Young professionals have been viewed for a long time much in the same way that those hanging plants are – they are there and occasionally we are reminded of their existence and their significance. But they don’t necessarily announce their existence as loudly or with as much detail as we’d like them to.

As the push to engage more people in the future of the city continues, the idea of sharing information about what these organizations do with each other and those that may want to become a part of them becomes more important than ever.

The YP Roundtable is already making strides to improve that communication between organizations so the next logical step is to investigate how to share the missions and activities that the various organizations undertake with those on the outside. Focusing specifically on the YP organizations, using YP Now as a platform for their message to get out is one part of the solution, but so is focusing on the individual stories and the “hidden” efforts of the organization. People need to be shown why raising the funds are important and exactly what people are getting out of it.

I sort of came from the George Steinbrenner school of charity – do it but don’t necessarily let everyone else know you’re doing it. You’re supposed to be doing it for yourself and not for the praise or recognition of others. I’ve had to resign myself to the fact that it only lives in my idealogical world (though I’m hopeful that it is still possible to be that way one day).

It falls to the Young Professionals, young professionals, the creative class and all of the other groups that make up the city to find ways to expand the sphere of those who know what they’re accomplishing outside of the networking events and fundraisers.

It is easy to assume that YPs have failed us, but when you get a chance to speak to those who don’t always attend those events and hear what they’re actually contributing, it gives you a reason to express hope and see true progress in our region.

Does that mean that media outlets should give these groups a little more coverage? Maybe. Does it mean that maybe some of these groups need to take the on the broadcasting of efforts and achievements themselves to ensure that the message gets out to those who need to hear it? Definitely.

Part of changing that attitude involves becoming truly engaged in the conversation wherever it happens and not to be afraid of having conversations that truly need to be public and not behind closed doors or in hushed tones.

I believe the region’s best days are ahead of it and that there are many people who consider themselves YPs or creatives taking an active role in the process.

What do you think?

André Natta is the stationmaster for bhamterminal.com