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The local music scene just took a detour

02.15.2010 by André Natta · → 3 Comments

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Scott Register referred to them as “The Uprising” during Sunday’s broadcast of Reg’s Coffee House on Live 100.5.

That would be the group of people on Facebook now numbering more than 16,000 that have  joined the Save Live 100.5 Facebook group since last Friday in an effort to save the station from a pending format change this week. I’m one of them.

It wasn’t necessarily your usual online campaign to save a local radio station either, considering the names of the people that lent their virtual voices to the cause this weekend.

The last song ever played by a human on the popular radio station (the video for Muse’s Uprising is over to your left) was a fitting tribute to that group and to all that have come before them in the battle for local radio stations with an independent voice and spirit. It may also become their battle cry as they work towards their ultimate goal regardless of the issue – having their voice heard.

“What happens next?” is a question that no doubt plays repeatedly in their minds even as they continue to make phone calls and send emails to the suits in Las Vegas hoping that Citadel will change their mind.

One thing for folks to keep in mind is the fact that as Reg said several times during yesterday’s broadcast, this group’s creation and actions “shook the foundation” of one of the nation’s largest media corporations.

If this group of 16,000+ can do that , imagine what it could do for Birmingham?

Imagine if this group became a rallying point for supporting the city’s music venues? What if it was the first step in creating a clearinghouse for information about publications sharing stories about different local musical acts around the metro area?

Imagine if they threw their support behind those businesses that once sponsored Live 100.5 and used it as a way to circumvent the current system (or possibly reward those who were willing to provide them just a taste of what they were looking for)?

They could even try to pool together the necessary resources to launch an online station of their own (or look to influence another station to give them another spot to congregate via terrestrial radio)?

That is the power that 16,000 people have when they’re focused on one issue, one goal.

It is quite possible that we may get to enjoy that diversity on Live 100.5 again. We should never say never.

I’ve seen several people online say that “the end of Live 100.5 will be the final nail in the coffin for the Birmingham music scene.”

That is one thing that I don’t believe. I’d argue that the attention that this modern day virtual protest has caused may very well be one of the first things to get folks re-engaged in the city’s music scene, so long as the movement doesn’t splinter into different segments. It’s a sad detour, but only a detour as the movement continues to grow and gain momentum.

This same force could be incredible as we hope to see more accomplished in the region than ever before. Perhaps it’s time to stop waiting for someone else to do something and do it ourselves.

As the song says:

They will not force us
They will stop degrading us
They will not control us
We will be victorious, so come on…

So let’s see where this movement takes us, in regards to music and life in The Magic City in general, before declaring all is lost.

André Natta is the stationmaster of

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Filed under: Birmingham · Commentary


100.5 is gone. Long Live the King. However, 16-thousand voices in such a small amount of time is a clear signal to someone that there's a need to feed a smart and engaged demographic that isn't being met anywhere else. Citadel isn't going to budge, because it can't afford to. But someone else could step up in the coming months. The hurdle that must be cleared by the Mob is putting their caring and passion into action. I posted this earlier today: It won't matter if people complain about the dead, if they won't show support for the living.


Birmingham's excellent art / music scene will persist without 100.5. It did before... But Yes: It'd be great for all of this energy to go towards supporting all the creative work that happens here. It amazes me that such a small town could have something so vibrant underneath it nose.


  1. […] “The Uprising” across Birmingham, AL will soon have a web-based radio station resulting from their online revolution earlier this year. […]