John Elkington’s name is on the line… at least in Birmingham. The Birmingham News reports that the developer charged with creating Birmingham’s newest entertainment district has pledged that The Forge will be open in 390 days - a self-imposed August 1, 2009 deadline.

Screenshot of ForgeBirmingham.com

The proposed district recently had a web presence created for it. It’s also nearly 75% leased according to today’s report. Time will tell if we’re celebrating it’s completion in a little over a year’s time.