I left last night’s performance by Theaster Gates at the Birmingham Museum of Art with what’s become an impossible task. My plan was to write a piece about the most recent version of proposed changes for I-20/59, I-65, and 11th Avenue North. If you need a refresher (or a primer) on the issue, you may want to jump over to the piece talking about last week’s meeting in Norwood. After his powerful piece and the question and answer session last night, it got me wondering about the the deafening silence throughout metro Birmingham as they assume the project isn’t going to affect them. I was thinking about how much getting into downtown will change once the 22nd St. N. ramps (westbound pictured above) are gone.
Today is the posted last day for comments regarding the changes – ones that will do its part to effectively stifle burgeoning interest and investment in Norwood, Druid Hills, Fountain Heights, and the eastern edge of Smithfield. According to Nick Patterson’s Weld for Birmingham cover story, Brian Davis at ALDOT isn’t necessarily going to ignore those that come in later – but a lot will depend on the number of comments and their significance.
The plan derails any attempt to effectively continue expansion of the BJCC and its entertainment district. It also limits revitalization efforts in the Northside neighborhoods mentioned above. They serve an important role in renaissance currently enveloping the city center. I’d argue it’s a lot easier to demonstrate a need for long sought after amenities like grocery stores and drugstores when potential developers can point to additional rooftops less than two miles away as possible customers.
Realize this project, one currently slated to take three years, will also change traffic patterns in the city center – potentially causing additional issues as you go from north to south – even as it temporarily improves the flow of traffic through the region on the Interstate. I’m thinking specifically about the 11th Ave. N. modifications. They will create what amounts to a limited access road enabling folks to pass through in cars instead of stroll along a redeveloped area benefiting the city’s tax base and ensuring continued investment north of the Uptown entertainment district.
Think about how these changes will affect the morning rush hour. How about evening rush hour traffic? Now, think about that traffic as folks attempt to get to the BJCC with several events taking place at the same time?
This is the part of the metro area that’s seeing record attendance at the newest ballpark in all of baseball. This is the one that epitomes the significance of the medical industry as an economic engine for the state as Viva Health plans to raise its name atop the former Regions Bank headquarters.
Perhaps it would have made sense for ALDOT officials to pay attention to the comprehensive plan process already well underway when the agency held its second public involvement hearing in July. That said, It’s a lot easier for them to use the property they already control instead of attempting to move the Interstate from its current position. Imagine what happens if you’re driving north on I-65 had to deal with an extended Malfunction Junction – an interchange for I-20 at Finley Blvd., one at I-22, and finally at the looming specter of implied progress known as the Northern Beltline?
It’s not a pretty sight, is it? The alternative route wouldn’t be much better as traffic along Carraway Blvd. will see an increase regardless and those who’d be looking to avoid that potential jumble would have to consider growing populations in Gardendale and Fultondale.
It shouldn’t be left to just the residents of the city’s Northside to battle this plan. So an idea came up during a neighborhood meeting last week called to determine next steps:
“Why not place signs at the end of the ramps saying, ‘Did you know this ramp was going away?’”
I’ve had conversations with several people who didn’t know the ramps were going away. They were wondering how something like this could happen. It’s something you’d think state transportation officials would have considered before deciding to create more problems as a result of listening to request to look at alternatives to simply replacing the existing decking along I-20/59. That proposal wouldn’t remove the frustration of an implied boundary between the central business district and the BJCC property. It wouldn’t be creating this long-term morass instead of looking at a compromise that actually listens to the concerns of the entire Birmingham region.
We’ve got to fix our own problems – so long as Montgomery lets us. We have so much excitement currently captivating the hopes and dreams of residents who’ve long thought it would never happen for Birmingham. It’s weird to think a proposed solution to what is necessary evil of becoming a city built primarily for cars could have a chance to slow it down.
Why not let some more folks know about the ramps that won’t be there anymore (& the congestion that will result)? Go on…
André Natta is the stationmaster for bhamterminal.com.
The Cola Wars via Birmingham's billboards
Yes, this is a photo of construction at Regions Field along the first base wall, taken early Friday morning. They’re doing an incredible job considering they’ve got approximately 120 days until Opening Day.
It’s not so much the construction efforts I was trying to capture but the potential view for those in attendance. It’s something to think about as you take your seats in April.
I’ll explain…
I probably wouldn’t have paid attention to it if I hadn’t been reminded about a story filed by Joseph Bryant for The Birmingham News this past June. That’d be when he wrote about the partnership between the City of Birmingham and Birmingham Coca-Cola Bottling Co. – the one that provides the largest privately-held Coca-Cola bottling company in the country exclusive serving rights at the Crossplex and Legion Field.
Why is this important?
Well, consider the fact that Regions Field will be a city-controlled facility. This would lead many to logically conclude that Coca-Cola will get exclusive serving rights inside the new facility. It also means that you’ll more than likely see signage reflecting this throughout.
A photo shared on Facebook via the Barons’ fan page on Tuesday starts to illustrate a couple of things. You can make out the iconic sign atop Two North Twentieth at the far right edge of said photo. This would be the same sign that’s been before the city’s Design Review Committee on three separate occasions in the last two months (an account of the most recent appearance is available over on Magic City Post). Here’s one of the most recent proposals:
The company responsible for managing the property, Harbert Realty Services, would like to lease it as a large static billboard space to Buffalo Rock for an extended period of time while they raise the funds needed to replace it with a modern LED display. The proposed sign wouldn’t reference Buffalo Rock however; it would contain the iconic Pepsi logo. You’d be able to see it from Malfunction Junction, Red Mountain Expressway, and potentially from inside Regions Field if you’re sitting along the first base line.
Let’s take a moment to think about the number of Coca-Cola billboards currently located in downtown Birmingham. There are four of them – two located along I-20; one located along I-65 (visible as you’re traveling northbound); another located along Red Mountain Expressway as you pass the 2nd Ave. N. exit ramp.
Now how many are associated with Buffalo Rock products? One – located along Red Mountain Expressway before you pass under Highland Avenue on Southside heading northbound. Incidentally, if you didn’t know that Dr. Pepper is distributed by Buffalo Rock, you do now, as it’s the brand featured on this sign.
I won’t even get into the huge Coca-Cola sign most travelers see as they take-off and land at the airport… (It is pretty cool though.)
Don’t get me wrong – there’s nothing wrong with iconic signs sitting outside of ballparks. The most well-known is the one Citgo continues to maintain just outside of Fenway Park in Boston. There is, however, a precedent that suggests the proposed sign here should not be approved as presented. I’m not the only one taking that position either.
It may also be a pure coincidence that there’s been three attempts to get some version of a Pepsi billboard approved by the committee.
Might it not make more sense to use the opportunity to demonstrate your significance as a corporate leader by asking for a display that celebrates the history of our city? Buffalo Rock used to have a very prominent sign in the City Center when it was located within its boundaries. It just happened to reference the flagship product. Maybe it could recognize or inspire us to truly look 50 years forward as visitors from around the world gather in Birmingham not just next year but throughout the next five years?
There’s also the issue of the cost of replacement which depending on which available online calculator you use; this one suggests it can get costly, quick.
It’s also not as if the city hasn’t been trying to reduce the number of billboards in the city. It was stated during a recent Design Review Committee meeting that significant progress had been made – and that the sign atop Two North Twentieth has been grandfathered in under current ordinances.
One hopes that maybe they’ll get the message – and that it won’t have to be posted onto a billboard first in order for them to notice.
André Natta is the stationmaster for bhamterminal.com
2 Comments
Posted in Commentary, development
Tagged billboard, Coca Cola, historic, Pepsi, signage, Two North Twentieth