New Coke bottles invade the Magic City

06.16.2008 by André Natta · → 10 Comments

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Image of new Coca Cola contoured 2-liter bottle.Our local Coca Cola bottler was chosen to distribute the first of the new 2-liter bottles for the classic soft drink. The new bottle design references its famous glass contour bottles. According to the press release, Birmingham and Chattanooga were chosen to introduce the easier to hold and pour bottles because of “their longstanding loyalty to Coca-Cola and the strength of their local Coca-Cola bottler, Coca-Cola United.”

As part of the new bottle roll-out, we should be noticing a new advertising campaign in the near future. Those that visit the McWane Science Center here in the Magic City will also notice contour-shaped recycling bins given by the company to support a larger recycling initiative.

The release also says that you should expect that some of the other 2-liter bottle designs have changed when you visit the grocery this week.

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10 comments
Hugh
Hugh

If they really cared about the environment they woud bring back all glass bottles like the old days.

Hugh
Hugh

If they really cared about the environment they woud bring back all glass bottles like the old days.

Christopher Bayerle
Christopher Bayerle

don't you love it when companies pretend to be ecologically minded and then aren't? hurrah for spin.

Christopher Bayerle
Christopher Bayerle

don't you love it when companies pretend to be ecologically minded and then aren't? hurrah for spin.

McFarland
McFarland

Nothing about the new bottles has changed excpet the shape. The only reference to anything eco-friendly is that the cities that are getting these new 2-liter bottle designs are also getting recycling initiatives from Coca-Cola North America and Coca-Cola United. Which basicly comes down to about 1 or 2 recycling bins for each city. Weak.

McFarland
McFarland

Nothing about the new bottles has changed excpet the shape. The only reference to anything eco-friendly is that the cities that are getting these new 2-liter bottle designs are also getting recycling initiatives from Coca-Cola North America and Coca-Cola United. Which basicly comes down to about 1 or 2 recycling bins for each city. Weak.

Andre
Andre

Those are all great questions Christopher. We don't have answers for them since all we received was the link to the press release. We can see if we can get additional information though and share that with you, though we're not sure when (or if) it will arrive.

Andre Natta
Andre Natta

Those are all great questions Christopher. We don't have answers for them since all we received was the link to the press release. We can see if we can get additional information though and share that with you, though we're not sure when (or if) it will arrive.

Christopher Bayerle
Christopher Bayerle

wait, so how are the bottles eco-friendly other than the mcwayne center will have a fancy new recylcing bin? will the bottles use less plastic to make? will they use less petroleum and other resources in their production? will they be easier to recycle? these are ecological questions. the shape of the bin doesn't really make much of a difference.

Christopher Bayerle
Christopher Bayerle

wait, so how are the bottles eco-friendly other than the mcwayne center will have a fancy new recylcing bin? will the bottles use less plastic to make? will they use less petroleum and other resources in their production? will they be easier to recycle? these are ecological questions. the shape of the bin doesn't really make much of a difference.