Random Shots: The folks on the bikes

07.27.2007 by André Natta · → 2 Comments

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Bikes For Regions

If you’ve been out and about in metro Birmingham in recent days you may have run into this motley crew. They are part of Regions Bank’s latest marketing campaign, rolled out in conjunction with the visual merger between themselves and AmSouth Bank last week. Here the group takes a break near the Storyteller Fountain (which is still behind fencing due to recent conservation work).

Photo credit: Daniel Walters

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Filed under: 35205 · Alabama · Birmingham · Citywide · Random Shots

2 comments
Joy Myers
Joy Myers

At first I saw the ads in magazines and newspapers... then saw these guys out at Barber for the Porsche races. I think its a great campaign and a lot of fun. Kudos to Regions for taking it one step beyond traditional advertising. I'd like to see more of this in Birmingham in general. Street teams and guerilla marketing is very common in large cities, but agencies and companies aren't sure they "work" here... not enough people just walking/standing around like in Times Square. If there is enough "buzz" about this, maybe more will see it as a viable way to get their message to the masses. Even if I don't convert to whatever company is doing it (but in this case I am already a Regions customer)... I appreciate the effort and am entertained by the idea and would enjoy seeing similar campaigns around town.

Joy Myers
Joy Myers

At first I saw the ads in magazines and newspapers... then saw these guys out at Barber for the Porsche races. I think its a great campaign and a lot of fun. Kudos to Regions for taking it one step beyond traditional advertising. I'd like to see more of this in Birmingham in general. Street teams and guerilla marketing is very common in large cities, but agencies and companies aren't sure they "work" here... not enough people just walking/standing around like in Times Square. If there is enough "buzz" about this, maybe more will see it as a viable way to get their message to the masses. Even if I don't convert to whatever company is doing it (but in this case I am already a Regions customer)... I appreciate the effort and am entertained by the idea and would enjoy seeing similar campaigns around town.