Another luxury hotel enters the fray

04.30.2007 by André Natta · → 8 Comments

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Rendering of renovated facade of Regions Tower building

If you thought that the hotel building boom was slowing down anytime soon, it’s not, at least not yet. Birmingham-based Harbert Realty Services and Concord Hospitality Enterprises Co. of Raleigh, N.C. announced a partnership and plans to spend $52 million to renovate the old Regions Plaza building with a “4-diamond quality hotel” this afternoon at a 2 p.m. press conference at Regions Center.

When completed the as of yet unnamed hotel will house 255-rooms and include several features including a full-service restaurant and bar, a coffee shop. It will also add an estimated 12,000 square feet of additional meeting space to the city’s central business district. The project will not be started until the relocation of some 400 Regions Bank employees is complete, most into the larger Regions Center.

Concord Harbert Birmingham Hotel, LLC, the formal partnership announced in today’s press release, estimates that it will start renovations on the 1970’s structure in mid-2008 with a projected 2010 opening. Concord Harbert estimates that the project will provide more than 300 jobs during the construction period with approximately 135 permanent jobs upon opening the property. They will also attempt to qualify for LEED Silver certification for the renovated building.

The project brings the total number of completed or planned luxury hotel projects within Birmingham’s City Center to four, including the recently completed renovation of the Tutwiler Hotel, the recent renovation at the Redmont Hotel and plans for a hotel to occupy the upper stories of a tower being built adjacent to the former Federal Reserve Bank building between 4th and 5th Avenues North along 19th Street North by Melaver, Inc. It seems like the question is not will there be more announcements, but maybe “when?” and “who?”.

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Filed under: 35203 · Alabama · Birmingham · Business · News

8 comments
Michael
Michael

It is a done deal. Trust me.

Michael
Michael

It is a done deal. Trust me.

Andre
Andre

They may have chosen to take that approach with their news teaser, but the actual story (or at least the transcript from the broadcast), seems to just report some of the basic facts.

Andre Natta
Andre Natta

They may have chosen to take that approach with their news teaser, but the actual story (or at least the transcript from the broadcast), seems to just report some of the basic facts.

Josh
Josh

I don't know what other newsies are saying but NBC 13 just chose to cast doubt on whether this deal will get done. Interesting stance to take this early on.

Josh
Josh

I don't know what other newsies are saying but NBC 13 just chose to cast doubt on whether this deal will get done. Interesting stance to take this early on.

Charles
Charles

I really like that they're planning to renovate instead of replace the building. It's not the prettiest structure downtown, but I prefer creative reuse any day.

Charles
Charles

I really like that they're planning to renovate instead of replace the building. It's not the prettiest structure downtown, but I prefer creative reuse any day.