{"id":965,"date":"2012-10-03T13:32:25","date_gmt":"2012-10-03T18:32:25","guid":{"rendered":"http:\/\/bhamterminal.com\/mybirmingham\/?p=965"},"modified":"2012-10-03T13:32:25","modified_gmt":"2012-10-03T18:32:25","slug":"the-future-of-journalism","status":"publish","type":"post","link":"http:\/\/bhamterminal.com\/dearbham\/2012\/10\/03\/the-future-of-journalism\/","title":{"rendered":"The future of journalism? It depends on the consumer."},"content":{"rendered":"

Editors note:<\/strong>\u00a0I will be one of the panelists participating in WBHM’s next installment of Issues and Ales<\/a> at Cantina’s*<\/strong><\/sup>\u00a0Pepper Place location on Thursday evening, October 4. We’ll be talking about the future of journalism in North Central Alabama.<\/em><\/p>\n

I figured before I appeared before a group talking about my thoughts that I should share some of them here on the site. Please feel free to chime in here in the comments section or come on out Thursday evening<\/em>.<\/p>\n

\"New<\/a>Everyone seems to have an opinion about it – the future of journalism. I\u2019ve recently watched one forum take place in New Orleans (courtesy of the folks at the Oxford American)<\/a>\u00a0and awaiting hearing what happens at one my digital compatriot Andrew Huff will take part in later this month in Chicago<\/a>. This is all while I prepare to add my voice to the cacophony of viewpoints about North Central Alabama\u2019s journalistic future<\/a> following the recent changes at the Advance Media Group titles<\/a> – including the one here in Birmingham – on October 4<\/a>.<\/p>\n

I haven’t written much of anything these last three weeks because of it.\u00a0I’ve\u00a0been wondering if we\u2019re asking the right questions – or rather, the right people.<\/p>\n

The future of journalism is now. It also is much more reliant on the habits of those who seek to consume content, those funding it, and those willing to create what\u2019s needed for it to be consumed. It\u2019s tough to fully represent all of these interests when most of the voices included on these panels represent those producing the content. I was wondering if I was the only one thinking this way; thankfully, that\u2019s not the case<\/a>…<\/p>\n

It\u2019s not even news anymore, it\u2019s content. It can be user-generated or about something that may entertain now but fades into obscurity when compared to items that can shape the future of a community. It also means it doesn\u2019t have to come from a \u201ctrusted news source\u201d<\/a> – at least not initially<\/a>.<\/p>\n

I\u2019ve been wondering if the question to be posed shouldn\u2019t be, \u201cHow will the public choose to receive their news?\u201d Most seem to acknowledge it will be a platform and layout agnostic world (as new products like Quartz appear to recognize<\/a>), but we haven\u2019t actually figured out how to customize that experience in each community. We still seem set to take an assembly-line approach – one that could be detrimental to the long-term survival of journalism as we know it.<\/p>\n

As some of us like to point out on occasion, the sentence hanging above the entrance to Birmingham\u2019s City Council chambers states \u201cThe People are the City.\u201d If anything, we\u2019ve done a great job listening to what we think advertisers want while not necessarily identifying how to marry that with how our community chooses to take in the news of the day. You may be surprised to learn about resources to help you do what you want if you do talk with them.<\/p>\n

I\u2019m not a fool. We can\u2019t always wait to hear from the community. The publisher of my hometown paper took a now celebrated approach<\/a> that made sure the Old Gray Lady<\/a> was profitable enabling it to share \u201cAll the News That\u2019s Fit to Print.\u201d It is important to remember though that advertisers like to go somewhere where there\u2019s people. It doesn\u2019t hurt that they listen to consumers and have diversified just enough to be dangerous.<\/p>\n

Those leading the reformation of the news process need to be willing to look at how to modify the wheel, not necessarily reinventing it. In my case, it\u2019s even involved seeing if a local brewery would be willing to take a chance on creating a porter for our relaunch of our monthly offline gatherings (the first batch will be available at Good People Brewing Company on October 11<\/a>). It also means completely revamping our online store and making a big push starting Thursday afternoon to sell some shirts (& reintroduce our voluntary subscriptions) in order to fulfill previous orders and to generate operating capital so I can let some folks join me in chasing windmills across Red Mountain.<\/p>\n

Would having a porter release work for you? It depends on if your community loves craft beer as much as Birmingham does (by the way, we love it a lot). We\u2019re a community that loves to voice our opinions though there are times we seem scared to stand by them. You need to ask your community what works for them.<\/p>\n

It may work. It may not. I figure it\u2019ll be fun regardless.<\/p>\n

Is it a crisis in journalism? For those who have lost and will continue to lose their jobs, yes. For those the list of others I mentioned in the beginning, it\u2019s more of a maze they\u2019re trying to navigate through to see what works best for them. We need to be listening to them more about what they seek. Perhaps some new opportunities for niche publications exist for those who\u2019ve recently been forced out at legacy publications.<\/p>\n

There\u2019s the idealistic approach that many take stating we must provide something of value to our community. Our community hasn\u2019t necessarily voiced their opinion about how they want to receive their news. Or have they? Are they even paying attention? The reactions one person in Louisiana stumbled across may surprise you<\/a>.<\/p>\n

What does the community want? What does it need? Have we asked them?<\/p>\n

At the end of the day, we can spend more time talking about best practices and not about silver bullets. It\u2019s still only part of the solution – one that sometimes points to what\u2019s useful instead of what\u2019s new<\/a>.<\/p>\n

Andr\u00e9 Natta is the stationmaster for<\/em> bhamterminal.com.<\/p>\n

Photo:<\/strong>\u00a0New<\/em> Birmingham News boxes downtown<\/em>. acnatta<\/a>\/Flickr.<\/p>\n

*<\/strong><\/sup>The “i” everyone thinks is in the front of the name\u00a0Cantina<\/em>\u00a0as it appears in its logo is actually an upside down exclamation point.<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

What is the future of journalism? It’s a question everyone wants to ask and answer – most times without asking the folks who are affected the most. All of them… Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7,18],"tags":[161,196],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-commentary","category-media","tag-future-of-journalism","tag-jcarn"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p50I8-fz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/posts\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":0,"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"wp:attachment":[{"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bhamterminal.com\/dearbham\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}