The Radio Carousel: Big changes at The Mountain and over the mountain

07.2.2013 by Andre Natta · 1 Comment

The Mountain - official logoThere are several fans of Scott Register and Birmingham Mountain Radio (BMR) who no doubt had no trouble changing the presets in their car as they prepared for their commute home on Tuesday. That’s because BMR confirmed earlier in the day to AL.com their new home on terrestrial radio at 107.3 FM. The station, launched online in December 2010, became the first of its kind to start as an internet-only outlet securing an over the air signal afterward when it started its partnership with locally owned media company SummitMedia at 12 p.m. CT.

It was also a busy first part of the week  just over the mountain at Samford University, where officials revealed the creation of Samford Sports Properties on Monday. The new marketing arm of the university’s athletics department also announced multi-year agreements with Birmingham radio stations 99.5 The Vibe and AM 690 The Fan (both owned by Cumulus Media). One of the most important parts of the partnership is the ability for Samford sports to reach a wider audience due to the signal strength of the stations.

lass_ken_squareFinally (though we realize it’s not a radio story), fans of Ken Lass should be happy to learn he’s not only returned to Alabama’s 13 as a host of Daytime Alabama, but he’s once again teaming with his former morning co-anchor Wendy Garner. Monday was his first day.

Filed under: radio · television

  • Pat

    Both of these radio events were advertising transactions, not programming moves. Birmingham Mountain Radio paid to lease 107.3 and Samford purchased the time to air the games on the Cumulus stations. Both were time brokerage agreements.